Since 2002
The world’s first neuromarketing agency.
Founded by two people who were tired of arguing about creative and wanted to measure it instead.
We were first, and we never stopped measuring.
SalesBrain was founded in 2002 by Dr. Christophe Morin and Patrick Renvoisé — the first agency anywhere to apply brain science to commercial persuasion. NeuroMap® came out of that work and has been validated over two decades since.
Over 600 engagements in more than 30 countries, 150,000 executives trained, five books in fourteen languages. The method has changed as the instruments have — EEG, eye tracking, and now AI prediction before a campaign is booked — but the question underneath it has not: why did they say no, and where exactly?
Founders
The two people who wrote the model are the two people in your room.
Dr. Christophe Morin
CEO · Chief Pain Officer
Over 30 years in marketing and business development; former CMO of rStar Networks and VP of Marketing at Grocery Outlet. Researches advertising effects on the adolescent brain, consciousness and AI. Adjunct faculty at Johns Hopkins University and Fielding Graduate University.
BA Marketing, MBA, MA, PhD in Media Psychology. Vistage International awards 2011, 2013, 2022. Great Mind Research Awards, Advertising Research Foundation, 2011, 2014, 2015. Founding board member of the NMSBA, 2011–2016.
Patrick Renvoisé
President · Chief Neuromarketing Officer
Closed over $3 billion in business transactions for Silicon Graphics and Linuxcare, selling to NASA, Boeing, Shell and others. Formalised the NeuroMap® methodology after studying Daniel Kahneman’s work.
MSc Computer Science, National Institute of Applied Sciences, Lyon. 2009 “Next Big Thing in Marketing” award, American Marketing Association.
The certified network
And the people licensed to run it without us.
Certified partners deliver NeuroMap® in their own markets and languages — the same model, the same scoring.
Eugenia Laureckis
SalesBrain Certified Partner
Spain & Portugal
Over 20 years in sales and marketing management across multinational banking — Lehman Brothers, Deutsche Bank — and retail. Co-founded Neurostrategy as researcher and marketing strategist. Lectures at EEN Madrid, ISG Lisbon and Hamburg Media School.
BA International Trade (UADE); MA International Business (Pompeu Fabra); Management Development (IESE); MSc Knowledge and Information Society (Universitat Oberta de Catalunya).
Dr. Antonio Casals
SalesBrain Certified Partner
Spain & Portugal
Over 30 years in global marketing, sales and senior management at General Motors, Electronic Data Systems and Siebel Systems, with work across Europe, Korea and Latin America. Fluent in five languages. Professor on neuromarketing programmes at several business schools.
PhD Germanic Philology. EDS “International Salesman of the Year”. Ten years on the President’s Club at EDS, SSA and Siebel. Local Chair for Spain, NMSBA.
Renato Sneider
SalesBrain Certified Partner
Brazil & Portugal
Over 20 years in marketing and business development, including five years in the UK. Founded and led Direto Targeted Marketing for nine years, specialising in CRM and database marketing for New Holland, CASE IH, HSBC and ExxonMobil. Has trained over 1,500 sales and marketing executives.
BA Business Administration; postgraduate degrees in Direct Marketing and E-marketing (IDM, UK); postgraduate in Neuromarketing and Neurostrategy (EEN Madrid); Certified Coach, Brazilian Institute of Coaching.
Michele A. Barry
SalesBrain Certified Persuasion Professional
USA
Over 30 years coaching CEOs and leadership teams, including 14 years as a Vistage Chair across technology, software, construction, engineering, manufacturing, publishing and healthcare. Over 8,000 hours of executive coaching and hundreds of workshops delivered.
BA Williams College; MS Accounting, New York University; MA Literature and Women’s Studies, Brandeis; MLAS Leadership, Thayer Institute.
Media coverage
Press, podcasts and appearances.
Neuromarketing and persuasion coverage, 2015 to now, across both founders.
Writing about neuromarketing and want a source who will tell you what the evidence does not support as readily as what it does? Get in touch.
Find out where your message loses them.
A diagnosis takes weeks, not quarters, and tells you what to change first. Start with a conversation about what you’re selling and who keeps saying no.