SalesBrain
The same meeting room twice. Left, in bright white, six marketing people argue across a table, all talking at once in front of a whiteboard covered in scrawl and sticky notes. Right, in darkness, the same six sit silent and face a wall screen showing a structured analytics report, their faces lit orange by it.
Stop arguing
Start deciding

Diagnose the pain

Your buyer decides before they read you.

The primal brain evaluates a message in under five seconds. Everything your campaign says after that is arriving late.

What we decode

Three claims, and what makes each one measurable.

Decode Attention

Attention is spent before anyone decides to spend it. We record where the eye lands, in what order, and what it never reaches at all — area by area, across the frames that matter.

Evidence

Three awards from the Advertising Research Foundation. Thousands of images tested since 2002.

Decode Persuasion

Persuasion is not a matter of taste. A message either reaches the primal brain through the six stimuli it responds to, or it arrives at the rational brain too late to matter. We grade which ones your message fires and which it misses.

Evidence

Intel, Facebook, Siemens, Avon, Trivago, Microsoft, TransUnion, PayPal, GE Healthcare, Corning and many more.

Decode Decisions

The point of measuring is to change something while it is still cheap to change. Predictions run before a campaign is booked, then get validated against real respondents rather than left as a claim.

Evidence

Over 20 years of research and teaching. Five best sellers translated into more than 14 languages.

5 sec

That’s all you get. And it is spent before a word is read.

01

You get under five seconds

The primal brain decides what deserves attention before the rational brain reads a single word. Everything after that is negotiation with a decision already made.

02

Guessing now has a measurable cost

Until recently, "we think this creative is stronger" was as good as it got. It isn’t any more — and the gap between measured and guessed messaging widens with every cycle.

03

The test happens before the spend

Attention, cognitive effort and emotional response can be predicted before a campaign is booked, at roughly 75–80% accuracy, then validated against real respondents.

Measured, second by second

Attention, approach, withdraw and effort — across every frame.

Four signals plotted across 85 seconds of a video: visual attention, approach, withdraw and cognitive effort. Peaks and valleys are annotated against what was on screen — the opening scene, the problem, the solution, an objection, a data chart, and the closing call to action.
Illustrative of a NeuroMap® capture. Every peak and valley is tied to what was on screen at that second — which is the difference between knowing a video underperformed and knowing the frame where you lost them.

The track record

Two decades of persuasion science.

2002SalesBrain foundedThe world’s first neuromarketing agency — Dr. Christophe Morin and Patrick Renvoisé.
2003Selling to the Old BrainThe book that launches the persuasion-science category.
2007Buy ButtonsNeuromarketing moves from theory into commercial practice.
2018The Persuasion CodeThe model formalised, published by Wiley.
2025Neuromarketing AIPersuasion in the age of intelligent machines — prediction before launch.

Find out where your message loses them.

A diagnosis takes weeks, not quarters, and tells you what to change first. Start with a conversation about what you’re selling and who keeps saying no.

Start a diagnosisinfo@salesbrain.com