Differentiate the claims
One validated model. Four ways in.
Most clients combine them: test the message, train the team, coach the momentum. The model underneath never changes.
Neurotesting
Know why they’re not buying
Your funnel shows you where people leave. It never tells you why — so every fix is a guess with a bigger budget attached.
You receive
A report naming the exact moments your message loses the brain, in priority order.
How it runs
- 01SubmitSend the assets — or we capture them from your live site.
- 02AnalyzePredictive analysis runs. Results in minutes to days.
- 03ScoreAreas of interest defined and scored around your priorities.
- 04ReportFindings and recommendations presented by our team.
- 05ValidateOptional redesign support and a retest that quantifies the gain.
What lands on your desk
- Attention heat maps
- Opacity / fog maps — what viewers never see
- Gaze journeys, fixation by fixation
- AOI visibility percentages and time-to-first-fixation
- Emotional valence findings
- Video peaks, valleys and scene grades
- Six primal stimuli graded A to C
- Prioritized recommendations
Formats
- NeuroMap® AI — images, landing pages, GIFs and video up to two minutes
- Human neurotesting — 60+ recruited respondents on iMotions® Online
- Webcam eye tracking, facial expression AI and synced surveys
- Roughly 21 business days for a full human study
Neurotraining
A team that persuades on purpose
Your best closer can’t explain what they do. So it can’t be taught, can’t be scaled, and walks out the door when they do.
You receive
Certified practitioners who can take a weak message apart and rebuild it.
How it runs
- 01DiagnoseWeeks 1–2. Stakeholder interviews, message diagnostic and pain mapping — the baseline progress is measured against.
- 02TrainSix live modules pairing the science with your team’s real messages. No hypotheticals, no role-play theatre.
- 03TransformMessage makeovers applied to live work, then certification.
What lands on your desk
- Six-module curriculum, delivered live online
- Message makeovers of your real assets
- Certification for participants
- A custom NeuroMap® GPT for your team
- Individual coaching between sessions
Formats
- Live online programme — the standard, global teams train together
- Twelve-week three-phase engagement
- Neuromarketing AI Bootcamp — Hawaii, twelve participants
- Onsite by exception, for large-scale engagements
Neurocoaching
Your message, rebuilt with you
The strategy is right and the pitch still lands flat, because nobody in the room can see what the brain on the other side is actually doing with it.
You receive
A rebuilt message — claims, structure and delivery — worked through side by side until it holds.
How it runs
- 01Bring the workA live pitch, keynote, deck or campaign — whatever is highest-stakes right now.
- 02Diagnose togetherWe take it apart against the model, in the room, with you.
- 03RebuildClaims, structure and delivery reworked until the message holds.
- 04Keep it sharpOngoing sessions so the change becomes habit rather than a memory of a workshop.
What lands on your desk
- A rebuilt message — claims, structure, delivery
- Message reviews and makeovers on demand
- Persuasion assets built to the same model: films, decks, stories, microsites
- Direct access between sessions
Formats
- 1:1 executive coaching, private and online
- Team coaching alongside a training programme
- Standalone retainer, without formal training
- CLAIMS positioning workshops
Keynotes
A room that changes its mind
Most conference talks are forgotten before the coffee break, because they were built to be admired rather than remembered.
You receive
A talk your audience can still repeat a month later — and the science behind why they can.
How it runs
- 01BriefWho is in the room, what they believe now, and what they should believe by the end.
- 02BuildThe talk is engineered against the same model we sell — because it has to survive its own test.
- 03DeliverLive, in person or virtual.
- 04Leave something behindMaterials the audience can act on, not just remember.
What lands on your desk
- A talk your audience can still repeat a month later
- The science behind why they can
- Optional follow-on briefing for the leadership team
Find out where your message loses them.
A diagnosis takes weeks, not quarters, and tells you what to change first. Start with a conversation about what you’re selling and who keeps saying no.